Media Dojo

OK…one of the first trial balloons at the intersection of cloud computing and media. Basic gist is that cloud computing will be the technology medium that flips media and advertising from a mass market business to a direct to consumer business. Cloud-based systems do so by changing the economics and performance of high end video production, syndication and ad serving. Cloud-native video will change the value consumers place on ALL forms of video content, just like simple HTML and blogging software changed the value consumers placed on ALL forms of text-based content. This will rock professional video producers/broadcasters/marketers even more than than their print-based counterparts.

AdWeek Column on Media and Advertising’s Killer Cloud

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