Media Dojo

Here’s the first of a series of presentations I’m working on. I’ve loaded a 9min screencast of a paper called “The Retail Future of Media and Advertising’. In the presentation, I contend that in a world of near infinite digital shelf space, successful media and advertising strategy will look more like consumer retail. It’s a think piece. I will follow up over the next few weeks with some data-centric presentations to back up some of the claims made here.

If you prefer reading, here is a PDF written in 2006 that contains the main argument.

The Future of Media is Retail

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