http://media-dojo.com/2009/05/11/cloud-based-scm-for-ads-md-talks-with-yieldex/ Cloud Computing for Media and Marketing Tue, 25 Jan 2011 01:56:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://media-dojo.com/2009/05/11/cloud-based-scm-for-ads-md-talks-with-yieldex/comment-page-1/#comment-5 John Gauntt Mon, 01 Jun 2009 20:59:18 +0000 http://media-dojo.com/?p=225#comment-5 Interesting point. When I asked Tom about savings, it was more an issue that cloud computing allowed advertising technologists like him to field new services that would've been impossible from a pre-cloud cost/benefit calculation. It wasn't so much the case that customers (the publishers in this case) had artificially high costs under the old regime that the cloud service provider returned as sort of a rebate. That said, you can bet that as the sector matures, there will be pressure on cloud services providers to show how new savings are passed along the chain. Thanks for the interest. Interesting point. When I asked Tom about savings, it was more an issue that cloud computing allowed advertising technologists like him to field new services that would’ve been impossible from a pre-cloud cost/benefit calculation. It wasn’t so much the case that customers (the publishers in this case) had artificially high costs under the old regime that the cloud service provider returned as sort of a rebate. That said, you can bet that as the sector matures, there will be pressure on cloud services providers to show how new savings are passed along the chain. Thanks for the interest.

]]> http://media-dojo.com/2009/05/11/cloud-based-scm-for-ads-md-talks-with-yieldex/comment-page-1/#comment-4 Daniel Mon, 01 Jun 2009 20:51:12 +0000 http://media-dojo.com/?p=225#comment-4 Aside from making the data more readily accessible for publishers through <a href="http://itstrategists.com/cloud-computing.aspx" title="Cloud Computing" rel="nofollow">Cloud-run applications</a>, I should think that the cost savings from the infrastructure should benefit the company enough that they could pass the saving from cloud computing onto the customers. It would be a nice idea at least. Aside from making the data more readily accessible for publishers through Cloud-run applications, I should think that the cost savings from the infrastructure should benefit the company enough that they could pass the saving from cloud computing onto the customers. It would be a nice idea at least.

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