Media Dojo

This week will be a little light on postings because I’m going to NYC to participate in a workshop hosted by PricewaterhouseCoopers’ Entertainment, Media and Communications (EMC) practice. You probably know of them through the big Global Media and Entertainment Forecast published each year or every other year. Most research shops benchmark their online ad forecast numbers against that pub to a greater or lesser degree. I’m one of about 7-8 outside people brought in to bring new eyes/opinions to issues that occupy the EMC partners and directors. Should be an action packed day. FULL DISCLOSURE: I worked at PwC’s Technology Center during the late 90s in Silicon Valley.

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