Media Dojo

Guilty as charged for light posting since the AWS gathering two weeks ago. Closing on the sale of my house long-distance has turned into a voyage into the surreal. Yesterday, I told one of the bankers of my intention to be one of the first in line for Tim Burton’s re-make of Alice in Wonderland, which will have Johnny Depp playing the Mad Hatter. I figured I owed myself a dose of reality after falling down the rabbit hole of US real estate circa 2009.

Thankfully, tomorrow I’ll be going to SF for Structure ‘09. Om Malik and the crew at GigaOm have put together the right people for anyone needing the best single, slurp of cloud computing. Naturally, some of the usual suspects like Werner Vogels, Marc Benioff, Russ Daniels, Lew Tucker and others will be there. But there’s also a good selection of “middle layer” companies who can fill in a lot of the white space.

Media oriented players will be thin on the ground. But we’re still in the stage where it’s more important to know what’s under the hood than it’s exact fit into the media and marketing worlds. They’re running at wildly different speeds but are converging (colliding?) rapidly. I’ll be there as Media Dojo to corral more interviews and participation in my summer-long project, which will be a Cloud Computing Guide for the Media and Marketing Industries. Trips off the tongue, huh? Right now, it’s more important to be clear than creative. I’ll inject chutzpah into the title as we get closer to publication, which will be near end of Sept./early Oct.

Expect a raft of posts based on that event and more information about the MD Guide over the next few days.

Compared to real estate, I’m glad to be back working with something tangible like cloud computing.

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