Media Dojo

Archive for October, 2009

It’s my fourth year going to Monte Carlo for the Monaco Media Forum. The MMF is an invitation-only get together of about 350 digierati from the media and marketing worlds. Groupe Publicis (the number 4 advertising holding company but number 1 in digital revenue) and HSH Prince Albert II are the main patrons, along with Microsoft, Lenovo, Orange, Google (YouTube) and Booz & Co. I’ve helped with the agenda for a couple of years now. There will be a special panel on media clouds that will include Media Dojo alum Sean Knapp from Ooyala among others. At the event, I’ll launch the MD Guide to Cloud Computing for Media and Marketing. The Guide will be a first stop for business layer media and marketing professionals who need to get a handle on the foundation concepts, tech, companies, and impact of cloud computing on their industry.

If you’re interested in attending, drop a line at

contact@monacomediaforum.org

to request an invite. If accepted, you’ll pay for air travel and hotel with all the ground costs picked up by the organizers.

I can -repost from the GigaOm Pro site.

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SUMMARY: What happens when you promise end-users a persistent connection to data, applications and services regardless of the device they’re using? Mobile cloud computing aims to deliver just such a promise. Mobile access to popular web-based services such as Facebook and Gmail, combined with next-generation smartphones like the iPhone, Palm Pre and Android devices, is driving broad adoption of mobile data. However, the center of economic gravity is shifting. Historically, access to the mobile network was the service. But as users have expanded the uses for those bits, what the user does in a given session becomes fundamental to how much the service provider can charge the user or a third party (e.g. an advertiser). Thus, it’s likely that the mobile, IT and MCC sectors will continue their current marriage of convenience to attack a rare convergence of both short-term and longer term opportunity. However, in the process of adapting to an Internet that’s becoming more global, mobile and web-based by the day, the mobile and IT industries will be forced into new ways of doing business.
Read more: http://pro.gigaom.com/2009/09/report-how-mobile-cloud-computing-will-change-tech/#ixzz0TBqT54Ws

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My next gig for them is going to look at Augmented Reality. That’s a fancy term for overlaying computer generated information on real world images. Kind of like when they paint the yellow first down marker on the field during the football game. Of course, things are heating up in the marketing world as well as training.  If you’re connected to AR, feel free to drop a note (john.gauntt AT media-dojo.com)