Media Dojo

I arrived in Munich last night after an exhausting/exhilarating week in London. Two presentations about media futures to Associated Northcliffe Digital and A&N Media put me through the paces. Associated NorthCliffe Digital connects with 40% of the UK population through a portfolio of  240+ premium websites whilst A&N Media reaches 60% of the population across print, online, TV and mobile. Hands down, there is no better training than to present your ideas in front of a small audience (25 for one meeting and 7 at another) with serious responsibility over outcomes. Both audiences were tough but fair in their questions and comments. I can’t go into data/specifics of the presos because of confidentiality agreements but the remit was to explore a media world in which demand chains ruled supply chains and in which media had become a platform game rather than a publish and distribute game. I hope to drill further into those twin memes with some other clients on the idea of coming out with public research and data later this year.

In the meantime, it’s Welkommen Deutschland! First time I’ve been to Germany. My hosts are Hubert Burda Media, which is one of Germany’s largest diversified media groups. I’m attending their invite-only Digital, Life and Design (DLD) get-together. It’s the first time I’ve attended. Expect some posts in the coming days…

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