Off to Japan for a couple of weeks…
March 29th, 2010 | 
Author: Flying out tomorrow for Osaka and Kyoto. Kids are old enough now to where they need to see cousins and get in touch with their other culture.
In the meantime, I’ve started the next piece of research, which will look at how we build APIs into branded content franchises and where the cloud might fit in. I spent the morning with Brent Friedman, founder of Electric Farm Entertainment. His latest transmedia series Valemont has been running live on MTV for some months now. It’s pulled in serious backing through Verizon and others. I can’t go into a lot of the data stats just yet but the upshot is that the Internet and, by extension, the cloud have become the ultimate IP incubators for storytelling.
We did a 2hr brain dump for notes for my flight. Should get a shorter piece out during the May/June timeframe. Contact me if you’ve got any pointers related to transmedia and the cloud.
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