Media Dojo

Of course I’m biased, but GigaOm puts on by far the best gathering of the cloud computing industry in June with Structure. All the C-level players who count will  be there: AWS, Salesforce.com, Google, Microsoft, IBM, Rackspace, Cisco, AT&T, the list goes on.

I’ve got my 15min of fame on the second day at an “Ask the Analyst” session. Basically, it’s going to be the cloud equivalent of the bullring experience from high school football. For those of you who didn’t play, you get in the middle of a circle of players, coach nods at someone, and they charge at you from any direction to try to knock you on your butt. And as the good book says, it is truly better to give than to receive.

Given that it’s a hard-core tech-savvy audience in San Francisco, I expect some very hard hitters coming my way. Keeps one on their toes.

Equally important to my analyst duties, I’ll be prowling the guest list of behemoths, start-ups and VCs on behalf of my major media client. Cloud is fundamental to a HUGE transformation they’re funding with some serious dosh. I’ll be collecting contacts for a corporate version of “The Bachelor” or “The Bachelorette” depending on the particular execs.

Should be fun.

Post Structure there will be a lot more interviews on site plus some of initial thoughts from the ongoing research I’m doing for GigaOm Pro on the consumer media business in the cloud. This is bullring on steroids.

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