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	<title>Media Dojo &#187; Cloud-based video</title>
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		<title>MD speaks with YuMe</title>
		<link>http://media-dojo.com/2010/02/17/md-speaks-with-youme/</link>
		<comments>http://media-dojo.com/2010/02/17/md-speaks-with-youme/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 01:34:27 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloud-based video]]></category>
		<category><![CDATA[MD Company Profiles]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=578</guid>
		<description><![CDATA[MD speaks with YuMe Networks, a video ad technology player just before they announce a Series C funding of $25 million. Jayant Kadambi, co-founder and President of YuMe, talks about the evoluion of the online video monetization business since 2004, some of the current differences between online video for premium brands/publishers, new video ad formats, and where things might be headed in 2010. ]]></description>
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		<title>Apps Speak Louder than Pages: MD talks with Goldspot Media</title>
		<link>http://media-dojo.com/2010/01/24/apps-speak-louder-than-pages-md-talks-with-goldspot-media/</link>
		<comments>http://media-dojo.com/2010/01/24/apps-speak-louder-than-pages-md-talks-with-goldspot-media/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 10:40:01 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloud-based video]]></category>
		<category><![CDATA[MD Company Profiles]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=542</guid>
		<description><![CDATA[Media Dojo speaks with Goldspot Media about in-app mobile video advertisements. This is a major growth area as the mobile app user model and distribution model continue to take over the industry. Godlspot is taking an app-centric rather than page-centric approach to mobile advertising. It targets its design studio toward creatives in content and marketing shops by offering them a drag and drop experience for adding interactive assets to their content streams and then deploying across all mobile devices and app stores with one click.  ]]></description>
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		<title>MD speaks with Origin Digital</title>
		<link>http://media-dojo.com/2009/12/17/md-speaks-with-origin-digital/</link>
		<comments>http://media-dojo.com/2009/12/17/md-speaks-with-origin-digital/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 02:48:48 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloud-based video]]></category>
		<category><![CDATA[Cloudinomics]]></category>
		<category><![CDATA[MD Company Profiles]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=526</guid>
		<description><![CDATA[Media Dojo spoke with Darcy Lorincz, CEO of Origin Digital about the back-end of online video for sporting events as well as the enterprise space. Calling itself a head end for enterprise video, Origin Digital is a hybrid company with both dedicated and cloud-based resources for rendering and distributing online video for both the web and mobile devices. One of its more recent experiences included managing the online video portion of the 2009 U.S. Open Tennis Tournament. Over a 2 week period, Origin helped stream live online video from over 150 matches to over 13 million viewers who spent an average of two hours and forty-five minutes engaged with the various matches. ]]></description>
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		<title>Video E-Commerce: MD Speaks with Ooyala</title>
		<link>http://media-dojo.com/2009/09/28/video-e-commerce-md-speaks-with-ooyala/</link>
		<comments>http://media-dojo.com/2009/09/28/video-e-commerce-md-speaks-with-ooyala/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 19:22:10 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloud-based video]]></category>
		<category><![CDATA[MD Company Profiles]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=458</guid>
		<description><![CDATA[I spoke with Sean Knapp, co-founder and CTO of Ooyala regarding work the company is doing with Wheels TV and eBay Motors to provide a new, video-based consumer shopping service for people looking for pre-owned vehicles (POV). The three companies have teamed to offer buyers five minute video reviews of about 200 make/model/year automobiles for sale on the eBay Motors site. The POV reviews are produced in co-operation with J.D. Power and Associates and include EPA mileage estimates as well as crash test videos on top of the J.D. Power ratings. The key aspect of this project are the analytics being supplied by Ooyala to help eBay Motors tune the video placements as well as evaluate how much impact the videos are making toward pre-owned car sales.  ]]></description>
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		<title>AWS Meeting&#8212;Zumobi</title>
		<link>http://media-dojo.com/2009/06/10/aws-meeting-zumobi/</link>
		<comments>http://media-dojo.com/2009/06/10/aws-meeting-zumobi/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 22:56:57 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloud Presentations]]></category>
		<category><![CDATA[Cloud-based video]]></category>
		<category><![CDATA[Cloudinomics]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=358</guid>
		<description><![CDATA[Zumobi uses AWS to scale its branded mobile applications. Interesting to hear someone who has put all their operational eggs in one basket. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>AWS Start-up Day&#8212;nuTsie</title>
		<link>http://media-dojo.com/2009/06/08/aws-start-up-day-nutsie/</link>
		<comments>http://media-dojo.com/2009/06/08/aws-start-up-day-nutsie/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 22:15:09 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloud Presentations]]></category>
		<category><![CDATA[Cloud-based video]]></category>
		<category><![CDATA[Cloudinomics]]></category>
		<category><![CDATA[MD Company Profiles]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>
		<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=330</guid>
		<description><![CDATA[Bob Wise of nuTsie explains the cloud basis for the nuTsie music service, a web and mobile music delivery play that ports a user's iTunes library onto various web-based and mobile platforms. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>MD talks with Andrew Heyward</title>
		<link>http://media-dojo.com/2009/05/05/md-speaks-with-andrew-heyward/</link>
		<comments>http://media-dojo.com/2009/05/05/md-speaks-with-andrew-heyward/#comments</comments>
		<pubDate>Tue, 05 May 2009 20:36:25 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloud-based video]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=201</guid>
		<description><![CDATA[
Andrew Heyward speaks fluent television, having been President of CBS News from 1996-2005. He&#8217;s also highly conversant in cloud computing. A senior advisor to Marketspace LLC, Andrew co-wrote with Marketspace Chairman Jeffrey Rayport a public policy study on cloud computing, sponsored by Google, which argued that there are eight fundamental elements for &#8220;enabling&#8221; the cloud [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Rocking the cradle for online video&#8212;MD speaks with ooyala</title>
		<link>http://media-dojo.com/2009/04/15/rocking-the-cradle-for-online-video-md-speaks-with-ooyala/</link>
		<comments>http://media-dojo.com/2009/04/15/rocking-the-cradle-for-online-video-md-speaks-with-ooyala/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 05:26:39 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloud-based video]]></category>
		<category><![CDATA[MD Company Profiles]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=111</guid>
		<description><![CDATA[
When I first heard that ooyala means cradle in Telugu (a South India language), I thought about that creepy flick with Rebecca De Mornay who quotes a riff from the 19th century poet William Ross Wallace, For the hand that rocks the cradle is the hand that rules the world.

Fortunately, ooyala&#8217;s CTO Sean Knapp isn&#8217;t [...]]]></description>
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		<item>
		<title>My AdWeek Column on Media &amp; Advertising&#8217;s &#8220;Killer Cloud&#8221;</title>
		<link>http://media-dojo.com/2009/04/06/my-adweek-column-on-media-advertisings-killer-cloud/</link>
		<comments>http://media-dojo.com/2009/04/06/my-adweek-column-on-media-advertisings-killer-cloud/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 00:06:48 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloud-based video]]></category>
		<category><![CDATA[Cloudinomics]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=56</guid>
		<description><![CDATA[OK&#8230;one of the first trial balloons at the intersection of cloud computing and media. Basic gist is that cloud computing will be the technology medium that flips media and advertising from a mass market business to a direct to consumer business. Cloud-based systems do so by changing the economics and performance of high end video [...]]]></description>
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