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	<title>Media Dojo &#187; New Advertising Models</title>
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	<link>http://media-dojo.com</link>
	<description>Cloud Computing for Media and Marketing</description>
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		<title>New Gig for GigaOm: Media in the Cloud</title>
		<link>http://media-dojo.com/2010/05/13/new-gig-for-gigaom-media-in-the-cloud/</link>
		<comments>http://media-dojo.com/2010/05/13/new-gig-for-gigaom-media-in-the-cloud/#comments</comments>
		<pubDate>Thu, 13 May 2010 20:40:31 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloud Presentations]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=673</guid>
		<description><![CDATA[I started work today on my next project for GigaOm: Consumer Media in the Cloud]]></description>
		<wfw:commentRss>http://media-dojo.com/2010/05/13/new-gig-for-gigaom-media-in-the-cloud/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PLAY vs. RUN: Media in the Cloud</title>
		<link>http://media-dojo.com/2010/05/04/play-vs-run-media-in-the-cloud/</link>
		<comments>http://media-dojo.com/2010/05/04/play-vs-run-media-in-the-cloud/#comments</comments>
		<pubDate>Wed, 05 May 2010 03:26:07 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloudinomics]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=659</guid>
		<description><![CDATA[Media is becoming another form of software. The cloud is the OS that enables that change. ]]></description>
		<wfw:commentRss>http://media-dojo.com/2010/05/04/play-vs-run-media-in-the-cloud/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Off to Japan for a couple of weeks&#8230;</title>
		<link>http://media-dojo.com/2010/03/29/off-to-japan-for-a-couple-of-weeks/</link>
		<comments>http://media-dojo.com/2010/03/29/off-to-japan-for-a-couple-of-weeks/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 06:02:59 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloudinomics]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>
		<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=626</guid>
		<description><![CDATA[About to travel to Japan. Will commence work on the next piece of research which is about how to build in APIs to transmedia story franchises for developers. ]]></description>
		<wfw:commentRss>http://media-dojo.com/2010/03/29/off-to-japan-for-a-couple-of-weeks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Story as Software</title>
		<link>http://media-dojo.com/2010/03/21/story-as-software/</link>
		<comments>http://media-dojo.com/2010/03/21/story-as-software/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 04:14:40 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloud Presentations]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>
		<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=620</guid>
		<description><![CDATA[I'm giving a talk on transmedia storytelling and the business of APIs in April at the Emerging Communications Conference America in San Francisco. ]]></description>
		<wfw:commentRss>http://media-dojo.com/2010/03/21/story-as-software/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MD Cloud Guide for Media People is fully baked!!!</title>
		<link>http://media-dojo.com/2010/02/24/md-cloud-guide-for-media-people-is-fully-baked/</link>
		<comments>http://media-dojo.com/2010/02/24/md-cloud-guide-for-media-people-is-fully-baked/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 05:36:55 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloudinomics]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=595</guid>
		<description><![CDATA[The MD Guide to Cloud Computing for Media People is finished! Finally :) I've posted an excerpt you can pull down. If you want the full version, you need to contact me direct john.gauntt <AT> media-dojo.com]]></description>
		<wfw:commentRss>http://media-dojo.com/2010/02/24/md-cloud-guide-for-media-people-is-fully-baked/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MD speaks with YuMe</title>
		<link>http://media-dojo.com/2010/02/17/md-speaks-with-youme/</link>
		<comments>http://media-dojo.com/2010/02/17/md-speaks-with-youme/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 01:34:27 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloud-based video]]></category>
		<category><![CDATA[MD Company Profiles]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=578</guid>
		<description><![CDATA[MD speaks with YuMe Networks, a video ad technology player just before they announce a Series C funding of $25 million. Jayant Kadambi, co-founder and President of YuMe, talks about the evoluion of the online video monetization business since 2004, some of the current differences between online video for premium brands/publishers, new video ad formats, and where things might be headed in 2010. ]]></description>
		<wfw:commentRss>http://media-dojo.com/2010/02/17/md-speaks-with-youme/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apps Speak Louder than Pages: MD talks with Goldspot Media</title>
		<link>http://media-dojo.com/2010/01/24/apps-speak-louder-than-pages-md-talks-with-goldspot-media/</link>
		<comments>http://media-dojo.com/2010/01/24/apps-speak-louder-than-pages-md-talks-with-goldspot-media/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 10:40:01 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloud-based video]]></category>
		<category><![CDATA[MD Company Profiles]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=542</guid>
		<description><![CDATA[Media Dojo speaks with Goldspot Media about in-app mobile video advertisements. This is a major growth area as the mobile app user model and distribution model continue to take over the industry. Godlspot is taking an app-centric rather than page-centric approach to mobile advertising. It targets its design studio toward creatives in content and marketing shops by offering them a drag and drop experience for adding interactive assets to their content streams and then deploying across all mobile devices and app stores with one click.  ]]></description>
		<wfw:commentRss>http://media-dojo.com/2010/01/24/apps-speak-louder-than-pages-md-talks-with-goldspot-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Augmented Reality Published Today</title>
		<link>http://media-dojo.com/2010/01/04/mobile-augmented-reality-published-today/</link>
		<comments>http://media-dojo.com/2010/01/04/mobile-augmented-reality-published-today/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 22:16:32 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[New Advertising Models]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=533</guid>
		<description><![CDATA[The mobile augmented reality report published today over at GigaOm Pro. I spent much of November and early December getting it together. As far as I can see, it's the third mobile AR report out of the gate. It's an overview of the space with some case studies as well as a quick and dirty forecast on the number of mobile AR handsets likely to be on the market by 2012. Enjoy!]]></description>
		<wfw:commentRss>http://media-dojo.com/2010/01/04/mobile-augmented-reality-published-today/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Media invites for Christmas! Thanks Santa!</title>
		<link>http://media-dojo.com/2009/12/21/media-invites-for-christmas-thanks-santa/</link>
		<comments>http://media-dojo.com/2009/12/21/media-invites-for-christmas-thanks-santa/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 02:28:43 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=529</guid>
		<description><![CDATA[The first clutch of media event invites has arrived in time for Christmas. First up is DLD (Digital, Life and Design). This is the big gig thrown by Burda Media in Munich about 2 days before the World Economic Forum kicks off in Davos in late Jan 2010. They haven't yet put out the full program but thus far the line up includes Marissa Mayer from Google, Nokia's Tero Ojanpera, Jason Kilar from Hulu, and Own Van Natta from MySpace. Then about two hours later the invite rolled in from the Abu Dhabi Media Summit. This one takes place March 9-11 at the Yas Hotel in Abu Dhabi. This is a pretty tight event for about 400 people focusing on emerging media markets in Middle East, South Asia, India and China. The co-chairs for this first event are truly world-class: Rupert Murdoch from News Corp., Tim Armstrong from AOL, Kai Fu-Lee (formerly Google's top China person) from Innovation Works, Sunil Bharti Mittal from India's Bharti conglomerate, and several others. As exciting as these events are, they also remind me that in recession wracked America, some of the most important media and digital media deals are happening outside our shores. In one sense, it's a natural evolution. But I'm racking up horrible travel miles simply because the business is overseas. ]]></description>
		<wfw:commentRss>http://media-dojo.com/2009/12/21/media-invites-for-christmas-thanks-santa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Working on Monaco Media Forum</title>
		<link>http://media-dojo.com/2009/10/06/working-on-monaco-media-forum/</link>
		<comments>http://media-dojo.com/2009/10/06/working-on-monaco-media-forum/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 20:53:20 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>
		<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=492</guid>
		<description><![CDATA[It's my fourth year going to Monte Carlo for the Monaco Media Forum. The MMF is an invitation-only get together of about 350 digierati from the media and marketing worlds. Groupe Publicis (the number 4 advertising holding company but number 1 in digital revenue) and HSH Prince Albert II are the main patrons, along with Microsoft, Lenovo, Orange, Google (YouTube) and Booz &#038; Co. I've helped with the agenda for a couple of years now. There will be a special panel on media clouds that will include Media Dojo alum Sean Knapp from Ooyala among others. At the event, I'll launch the MD Guide to Cloud Computing for Media and Marketing. The Guide will be a first stop for business layer media and marketing professionals who need to get a handle on the foundation concepts, tech, companies, and impact of cloud computing on their industry.]]></description>
		<wfw:commentRss>http://media-dojo.com/2009/10/06/working-on-monaco-media-forum/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video E-Commerce: MD Speaks with Ooyala</title>
		<link>http://media-dojo.com/2009/09/28/video-e-commerce-md-speaks-with-ooyala/</link>
		<comments>http://media-dojo.com/2009/09/28/video-e-commerce-md-speaks-with-ooyala/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 19:22:10 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloud-based video]]></category>
		<category><![CDATA[MD Company Profiles]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=458</guid>
		<description><![CDATA[I spoke with Sean Knapp, co-founder and CTO of Ooyala regarding work the company is doing with Wheels TV and eBay Motors to provide a new, video-based consumer shopping service for people looking for pre-owned vehicles (POV). The three companies have teamed to offer buyers five minute video reviews of about 200 make/model/year automobiles for sale on the eBay Motors site. The POV reviews are produced in co-operation with J.D. Power and Associates and include EPA mileage estimates as well as crash test videos on top of the J.D. Power ratings. The key aspect of this project are the analytics being supplied by Ooyala to help eBay Motors tune the video placements as well as evaluate how much impact the videos are making toward pre-owned car sales.  ]]></description>
		<wfw:commentRss>http://media-dojo.com/2009/09/28/video-e-commerce-md-speaks-with-ooyala/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Media 2012: Where the Hell is All this Heading?</title>
		<link>http://media-dojo.com/2009/09/15/new-media-2012-where-the-hell-is-all-this-heading/</link>
		<comments>http://media-dojo.com/2009/09/15/new-media-2012-where-the-hell-is-all-this-heading/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 04:14:45 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloud Presentations]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>
		<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=451</guid>
		<description><![CDATA[I'm In Langley, WA this coming Saturday September 19th to speak about the media play for cloud computing at New Media 2012. I like the agenda and set up. Each speaker gets five min to make their case. Then comes a panel discussion. The line-up includes people from the telecom world, gaming, visual media and journalism.]]></description>
		<wfw:commentRss>http://media-dojo.com/2009/09/15/new-media-2012-where-the-hell-is-all-this-heading/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cloud-based Social Gaming: Playfish</title>
		<link>http://media-dojo.com/2009/08/25/cloud-based-social-gaming-playfish/</link>
		<comments>http://media-dojo.com/2009/08/25/cloud-based-social-gaming-playfish/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 19:03:50 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloudinomics]]></category>
		<category><![CDATA[MD Company Profiles]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=401</guid>
		<description><![CDATA[MD speaks with Playfish co-founder Sebastien de Halleux about how the cloud-based social gaming company has managed to distribute over 100 million games via Facebook and other social networks in less than 2 years. Already, Playfish is one of Cloud Front, AWS' content distribution network. The gaming company pushes huge Flash files all over the fixed and mobile Internet to over 40 million monthly users and around 9 million daily players---all without the company owning a single server. ]]></description>
		<wfw:commentRss>http://media-dojo.com/2009/08/25/cloud-based-social-gaming-playfish/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>MD talks Serious Games with Breakaway Ltd.</title>
		<link>http://media-dojo.com/2009/07/02/md-talks-serious-games-with-breakaway-ltd/</link>
		<comments>http://media-dojo.com/2009/07/02/md-talks-serious-games-with-breakaway-ltd/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 21:10:46 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloudinomics]]></category>
		<category><![CDATA[MD Company Profiles]]></category>
		<category><![CDATA[New Advertising Models]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=382</guid>
		<description><![CDATA[MD talks with Breakaway Ltd about serious games for military and healthcare clients. More than simple a new first person shooter, serious games allow user to experiment with real world situations without real world consequences. There's huge scope for cloud based delivery but some major issues remain to be ironed out. ]]></description>
		<wfw:commentRss>http://media-dojo.com/2009/07/02/md-talks-serious-games-with-breakaway-ltd/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AWS Start-up Day&#8212;nuTsie</title>
		<link>http://media-dojo.com/2009/06/08/aws-start-up-day-nutsie/</link>
		<comments>http://media-dojo.com/2009/06/08/aws-start-up-day-nutsie/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 22:15:09 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloud Presentations]]></category>
		<category><![CDATA[Cloud-based video]]></category>
		<category><![CDATA[Cloudinomics]]></category>
		<category><![CDATA[MD Company Profiles]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>
		<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=330</guid>
		<description><![CDATA[Bob Wise of nuTsie explains the cloud basis for the nuTsie music service, a web and mobile music delivery play that ports a user's iTunes library onto various web-based and mobile platforms. ]]></description>
		<wfw:commentRss>http://media-dojo.com/2009/06/08/aws-start-up-day-nutsie/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>First thoughts from the Knight Digital Privacy Seminar</title>
		<link>http://media-dojo.com/2009/05/28/first-thoughts-from-the-knight-digital-privacy-seminar/</link>
		<comments>http://media-dojo.com/2009/05/28/first-thoughts-from-the-knight-digital-privacy-seminar/#comments</comments>
		<pubDate>Thu, 28 May 2009 12:05:58 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[New Advertising Models]]></category>
		<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=277</guid>
		<description><![CDATA[Demographics and activity data are the capital of the 21st century. Given that assumption, we can expect digital privacy policy to be an ongoing debate. ]]></description>
		<wfw:commentRss>http://media-dojo.com/2009/05/28/first-thoughts-from-the-knight-digital-privacy-seminar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cloud-based SCM for Ads: MD talks with YieldEx</title>
		<link>http://media-dojo.com/2009/05/11/cloud-based-scm-for-ads-md-talks-with-yieldex/</link>
		<comments>http://media-dojo.com/2009/05/11/cloud-based-scm-for-ads-md-talks-with-yieldex/#comments</comments>
		<pubDate>Mon, 11 May 2009 15:30:49 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloudinomics]]></category>
		<category><![CDATA[MD Company Profiles]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=225</guid>
		<description><![CDATA[Publishers have an inventory and supply chain management problem similar to airlines and their seat pricing. The value of the asset changes rapidly, changes according to who wants it, changes according to how it’s bundled with other offers. It’s a whirl of activity right up to the point when the plane takes off or the [...]]]></description>
		<wfw:commentRss>http://media-dojo.com/2009/05/11/cloud-based-scm-for-ads-md-talks-with-yieldex/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Future of Media and Advertising is Retail</title>
		<link>http://media-dojo.com/2009/04/21/the-future-of-media-is-retail/</link>
		<comments>http://media-dojo.com/2009/04/21/the-future-of-media-is-retail/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 00:49:19 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>
		<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=166</guid>
		<description><![CDATA[Here&#8217;s the first of a series of presentations I&#8217;m working on. I&#8217;ve loaded a 9min screencast of a paper called &#8220;The Retail Future of Media and Advertising&#8217;. In the presentation, I contend that in a world of near infinite digital shelf space, successful media and advertising strategy will look more like consumer retail. It&#8217;s a [...]]]></description>
		<wfw:commentRss>http://media-dojo.com/2009/04/21/the-future-of-media-is-retail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		</item>
		<item>
		<title>Just-in-Time Media and Marketing</title>
		<link>http://media-dojo.com/2009/04/15/just-in-time-media-and-marketing/</link>
		<comments>http://media-dojo.com/2009/04/15/just-in-time-media-and-marketing/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 06:13:04 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[Cloudinomics]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=136</guid>
		<description><![CDATA[The last couple of interviews I&#8217;ve done with ooyala and Tumri have me thinking that we&#8217;re getting closer to a Just-in-Time World for media and marketing. By that, I mean that the action (the ability to profit disproportionately) is moving to how fast and how well you can customize a content experience or an ad [...]]]></description>
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		<title>Roll your own ads with Tumri</title>
		<link>http://media-dojo.com/2009/04/14/roll-your-own-ads-with-tumri/</link>
		<comments>http://media-dojo.com/2009/04/14/roll-your-own-ads-with-tumri/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 22:48:33 +0000</pubDate>
		<dc:creator>John Gauntt</dc:creator>
				<category><![CDATA[MD Company Profiles]]></category>
		<category><![CDATA[Media and Marketing Industry]]></category>
		<category><![CDATA[New Advertising Models]]></category>

		<guid isPermaLink="false">http://media-dojo.com/?p=88</guid>
		<description><![CDATA[
Online advertisers spend an obscene amount of money, time and effort to organize and target an audience, but often revert to a Soviet mentality with the variety of creative that ends up being delivered to the consumer.

We have pork with the rib side up! We have pork with the ribs side down! Choose!
There are a [...]]]></description>
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